Sustainable investments as a strategic success factor
06. February 2025
The integration of sustainability criteria into strategic investment management is becoming a decisive competitive factor – not only in the construction and real estate industry. For executives, this means systematically interlinking sustainability and corporate strategy. An analysis of the critical success factors shows the essential fields of action.
The success of sustainable investments stands and falls with their strategic embedding. This requires concrete, measurable sustainability goals as an integral part of the corporate strategy. These must be reflected in operational indicators such as CO2 reduction, energy efficiency and life cycle costs and systematically linked to existing control systems.
A sustainable investment portfolio is achieved by striking the right balance between economic and ecological targets. Integrating sustainability KPIs into a balanced scorecard enables systematic control across all areas of the company. In doing so, potential risks must also be taken into account. Professional risk management encompasses regulatory requirements as well as reputational risks.
Isolated construction projects that are not strategically embedded should be avoided. A purely short-term focus on returns hinders sustainable investment goals. Successful implementation requires a far-reaching cultural change that is supported by the management level. Regular performance reviews and transparent reporting create the necessary commitment. Managers are particularly called upon to actively shape this change.
The DELTA Group’s specialised sustainability department “Integrated Consulting” – an interdisciplinary team of experts from the construction industry – supports companies with tailored consulting services and workshops to efficiently transfer strategic sustainability goals into operational implementation. This creates the basis for sustainable investment decisions that generate measurable economic and ecological added value.
Please direct any related enquiries to: dmce@delta.at
